The National Hemophilia Foundation (NHF) improves the lives of people with bleeding disorders through education, research, and advocacy. The Red Tie Campaign is their annual campaign to raise awareness and funds for their work. In 2018, NHF sought to revamp the campaign by focusing on healthcare advocacy as a way to bring in new supporters and galvanize existing audiences. I managed the campaign, which included updated branding, a campaign microsite, an online petition, email series, online advertising strategy, and a toolkit for NHF’s local chapters.
