Everytown for Gun Safety Support Fund is the education, research, and litigation arm of Everytown for Gun Safety, the nation’s largest gun violence prevention organization. Everytown's fundraising team was looking for new ways to secure long-term resources for the gun safety movement, and engage supporters who feel motivated to protect future generations from gun violence. The team decided to launch a legacy giving program: the Legacy Society to End Gun Violence.
I developed the strategy for their legacy giving program, including a case for investing in legacy giving, a landscape analysis, messaging best practices, and a communications calendar for acquisition and cultivation. As the program matured, I helped expand the legacy giving section of the Support Fund website and collaborated on a number of multi-channel campaigns to promote legacy giving to new audiences and cultivate current legacy donors.
Responsible For:
Program Strategy
Design (print)
Copywriting (web, print, email)
Copy editing (video)
